how to brief a creative studio for a product shoot
Show off your products with dedicated product photography
Product photography is often the first introduction customers have to your brand. A single image can inspire confidence, spark desire, or tell a story about quality and design. But to make your products shine, your creative studio needs a strong, clear brief.
Here’s how to brief a creative studio for a product shoot that does justice to your brand:
1. Define Your Objective
Every product shoot has a purpose. Ask yourself:
Is this for e-commerce, advertising, social media, or editorial use?
Should the images feel sleek and minimal, or styled and story-driven?
What do you want your audience to think or feel when they see your product?
Your objective sets the tone for every decision that follows.
2. Share Your Brand Identity
Your brand is more than just the product. Share with your studio:
Your brand’s mission, aesthetic, and values.
Any style guidelines (fonts, colours, tone of voice).
Past imagery that worked and what you’d like to avoid this time.
This ensures that the shoot reflects not just the product, but the brand behind it.
3. Define the Product Story
Products are never just objects they carry meaning and a story.
What makes your product unique?
What features, textures, or details must be highlighted?
Should the shoot focus on functionality, luxury, heritage, or lifestyle context?
The clearer the story, the more intentional the images.
4. Clarify Creative Direction
Help the studio see your vision:
What style should the images follow? (flat-lay, lifestyle, editorial, clean packshots)
Do you want simple backgrounds or styled scenes with props?
Are there cultural or artistic influences that matter to your brand?
Sharing a visual reference or moodboard will give the studio a head start.
5. Deliverables & Formats
Product shoots need precision. Be specific:
Number of products and variations (colours, sizes, angles).
File formats and resolutions (high-res for print, optimised for web).
Aspect ratios (square for Instagram, wide for website banners, vertical for PDPs.
This ensures no detail is missed and every channel is covered.
7. Feedback & Collaboration
Smooth workflow means smoother results. So it’s best to decide in advance:
Who signs off on selects and edits?
Will you want to see previews during the shoot day?
How do you prefer to communicate (calls, emails, project tools)?
8. Allow for Creativity
Product shoots often balance control and artistry. While it’s essential to get your required angles and formats, leave space for the studio to experiment with light, shadow, and styling. Sometimes the unexpected shots become the most memorable.
A strong brief is the backbone of any successful product shoot. It gives the creative team a roadmap while leaving space for artistry and discovery.At ABHIOLAR.ART, we believe every product carries a story and our lens is here to tell it with clarity and elegance.
Ready to work together? Let’s make your products unforgettable.